Well, I went out and found the an answer and I’m going give you some info and a formula.
Bear with me.
My information comes from a public source for an invitation only media network. Anyone can find this information if one knows where to look – I stumbled onto it and went *facepalm* that was easy. (So easy it took me 23 months to find it. *headdeskbangouch*.)
The data compiled (well now I’m just showing off I know how to write a sentence that doesn’t use the word fuck. Oh shit. Now I’ve blown it. Fuck it.) is from ten parenting blogs. Interesting to me is that I haven’t even *heard* of three of these blogs and they get 40,000 hits (or more) a month. I tell you that NOT to be all, ‘well who do they think THEY are’? No, I tell you that because that’s proof positive that there is a whole lot of room out in blog land for any of us who would like to make a go of it
The ten blogs have page views from 30,000/month to 4,970,000 page views/per month. With an average of 632,000 page views/month.
I crunched a lot of numbers which I’m not going to bore you with, I will get to the point of what you want to know – How much should* I charge for ad space on my blog? (* should I = ‘could I’ = ‘can I’)
125×125 graphic ad
number of page views per week times .003 = an idea of how much to charge for 125×125 graphic ad space on your blog per week
125×125 text ad
number of page views per week times .0024 = an idea of how much to charge for 125×125 text ad space on your blog per week
–
Now notice those little fractions of pennies – now I understand why people use the “CPM” (CPM more or less means cost per 1000 page views)
for a 125×125 graphic the CPM was an average of 4.76/1000 page views. This is just another way to get a feel for where to begin.
If you are dying for more geeky detailed info, email me and ask. I just didn’t want to bore.
(all data accurate as of February 22, 2009)
Now – I don’t normally do the “hey if you like this, will you stumble this/tweet this/link to this” thing – but after being at BlogHer and BlissDom and in this for 23 months and now having 3 friends where I was 20-22.5 months ago going OMGWTF where do I begin? Help the community out – tell people to come check this out – it’s at least a jumping off point. And I will be adding more information as I sit and compile it so this particular post will get better over time. I Promise.
And then I’ll be able to talk about how much peeps can make on this gig. Yeah, you know you wanna know.
(Want to watch the next best kept secret rise to the stratosphere? Click over the see the best blog for women.)


